China has launched a program to help Spring Festival become celebrated by people across the world.
Various Chinese cultural activities, including gala performances, movie shows, temple fairs, and square celebrations, will be held overseas around the Spring Festival of 2017, according to a statement on Dec 27.
The program, jointly launched by the Publicity Department of the Central Committee of the Communist Party of China and the State Council Information Office, will feature themes such as harmony, peace and happiness.
It also aims to expand the market share of cultural products related to the Spring Festival abroad by enhancing cooperation with public relations companies, intermediaries, theaters, and ticket companies.
Efforts will be made to integrate brick-and-mortar and online marketing channels both at home and abroad.
Spring Festival, the Chinese Lunar New Year, is the most prominent holiday in China. It falls on Jan 28 next year.