BEIJING — Chinese authorities have launched a three-month-long campaign to crack down on radio and TV commercials violating laws and regulations.
According to the State Administration of Radio and Television, the crackdown targets commercials with vulgar, exaggerated, false and misleading content, as well as those exceeding stipulated time limits and causing harm to juveniles’ physical or mental health
The watchdog called for strict enforcement of the laws on advertisements and juvenile protection, as well as relevant regulations.
Radio and TV stations that fail to broadcast enough public service announcements will also be punished, the administration said.
The campaign will focus on commercials including those for drugs, healthcare products, cosmetics and financial products.