The Ministry of Industry and Information Technology (MIIT) and two other national administrations have jointly issued an action guide to improve the quality and promote brand building in China’s equipment manufacturing industry.
The move is aimed at significantly improving the image and quality of made-in-China products and achieving a 90 percent qualification rate under national standards by 2018.
Miao Wei, minister of MIIT, said China’s manufacturing industry should put more efforts into pursuing development quality and efficiency rather than the growth rate, in a bid to build Chinese brands and promote the transformation toward created-in-China.
“China’s goal to become an industrial powerhouse can only be realized through strong brand building and quality assurance,” said Sha Nansheng, deputy director general of MIIT’s science and technology department. He added that those two aspects of our manufacturing industry still fall behind international advanced levels, so China should implement a strategy of international brand building focused on quality to help domestic brands gain competitiveness in the global market.
The action guide puts forward a three-stage plan within the first decade of transforming China from a manufacturing giant into a leading manufacturing powerhouse.
The first stage — from 2016 to 2018 — will lay a solid foundation for quality and brand building, and make breakthroughs in key areas. The second stage — from 2019 to 2021 — will increase the market share of domestic brands. And the last stage, from 2021 to 2025, will focus on building China into a world manufacturing power with internationally recognized brands and quality.
The action guide emphasizes that manufacturing enterprises should be motivated to voluntarily improve quality and brand building through establishing a selective purchasing mechanism and quality rating system while strengthening international cooperation on high-end production capacity.
“Government should also adopt policies to attract resources, technologies and talent to profitable industries with quality products, while providing necessary support in technologies and management skill,” said Sha.
In addition, MIIT will establish public service platforms for small and medium-sized enterprises (SMEs) to address concerns over quality and brand as well as offer related training. By 2018, over 500 such service platforms will be built to help SMEs enhance their quality, brands and services.