Shanghai Week has begun in the China Pavilion at the World Expo in Milan. The event focuses on the theme “Agriculture Supports the City, the City Makes Agriculture More Effective”.

Cooperation events, attended by Chinese and Western specialists — as well as a variety of art performances — will illuminate the expo for the next week. The section promoting Shanghai is the largest of 11 permanent displays within the national pavilion, where several food and fashion brands from the city are represented.

As well as showing off their new technologies, food and agricultural firms from Shanghai will hold a series of talks with their Italian counterparts to explore business opportunities. Similar meetings will be held between companies in the fashion sector.

The Milan Expo is scheduled to run until October 31.