Chinese rural areas will benefit from e-commerce as online businesses combine with brick-and-mortar stores in rural areas.
The State Council on Nov 9 released a guideline on development of e-commerce in rural areas until 2020 to promote rural entrepreneurship, expand rural consumption and bring poor rural residents out of poverty.
A rural e-commerce system will feature openness, orderly competition, good faith, security, reliability and environmental protection. An online rural shopping platform will enable rural areas to access e-commerce.
The government will promote Internet technology in agriculture, and use big data analysis to guide production.
Better broadband access and better roads will raise the logistics capacity of rural areas.
In 2014, online retail sales rose 49.7 percent to 2.79 trillion yuan ($439 billion), compared with a 12 percent growth for total retail sales of consumer goods.