Beijing Taoxinyuan Technology Co Ltd
The company’s taover.com app connects farmers with consumers searching for high-quality agricultural produce. Consumers order online in advance, so farmers do not have to worry about oversupply problems. The Internet platform also helps farmers on how to generate greener produce by reducing excessive amounts of fertilizers.
[Photo provided to China Daily]
“After working at Alibaba for nine years, I realized it was time for a change. I was inspired by Jack Ma’s speech that ‘Alibaba should help make the sky clearer, the water cleaner and food safer’. “
— Wang Mei, 41, CEO of Taoxinyuan